The Ikea Font Wars
September 3rd, 2009 by ravi

We have all let this universal healthcare and economic recession business distract us from more pressing matters. Well, no more, in my case. The time has come for me to comment on the Ikea font debacle, namely their switching from a customised Futura to Verdana. And when I say the time has come for me to comment, what I mean is that the time has come for me to quote the comments of someone who has said it better than I could:

Carolyn Fraser, a letterpress printer in Melbourne, Australia, adopts a different metaphor to explain the problem. “Verdana was designed for the limitations of the Web — it’s dumbed down and overused. It’s a bit like using Lego to build a skyscraper, when steel is clearly a superior choice.”

Yeah, what she said. What were you thinking IKEA?

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