A clever play on Apple’s exaggerated description of the iPad, from a remarkable NYRB article (with an anti-climactic poor ending):

Whether all this adds up to a game-changer able to revive magazine and print journalism will depend, not surprisingly, and as usual, on whether it’s innovative enough to lure consumers and advertisers into paying real money for content. At the moment, most of the news sites are both free and largely ad-free: while neither “revolutionary” nor “game-changing,” this is indeed “magical.”