Despite the heresy of it, I want to consider the question of what part innovation plays in Apple’s recent success(es).

Three things can be credited with returning Apple to glory: Mac OS X (to a lesser extent), iTunes/iPod and finally the iPhone. Mac OS X, rather than being an innovation, is a bit of a throwback (if I may), abandoning Mac OS “Classic” for the tried and tested Unix’ish base of FreeBSD and Mach. Lest you consider that quibbling or even misleading, let me suggest that by the turn of the millennium, the fan base for Apple computers/laptops was growing most significantly not among the graphic designers and hipsters who had previous embraced the brand, but among geeks and übergeeks, the very types who could appreciate and take advantage of a Unix back-end and all that that implies. They don’t make up much of the population; one reason for the low market share of Mac OS X.

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